With the recent introduction of Impress Thimm Verpackung has launched an innovation in the field of graphic printing paper. This is a 145-gram premium paper with excellent printing characteristics. When measured against coated testliners and coated kraftliners as classic commodity products it stands out in terms of gloss and printing performance. This innovative graphic paper means printing results can once again be significantly improved.

Oliver Rokohl, Director Sales and Market at Thimm Verpackung, says: "To achieve excellent printing results it's important to have the optimum paper as your substrate, as well as a sophisticated printing technology. We are the biggest producer of corrugated cardboard packaging in Germany not dependent on producing our own paper. That gives us the advantage of forming long-term partnerships with paper manufacturers. It gives us recourse to the latest paper-making technologies and the best paper types on the market." These could be lightweight papers or ones which display the characteristics required for top-quality printing, or both. Working with strategic suppliers, the company also designs innovative raw papers for corrugated cardboard, and in this way is able to adapt quickly and flexibly to new market requirements.

The new paper, which Thimm is offering as of now in its "Highback Papers" range, is characterised by good whiteness and a surface which is smoother than that of traditional substrates in the field of corrugated cardboard raw papers. The result: brilliant gloss and rich colours, plus improved screening thanks to having more detailed printing dots in flexographic pre-printing. "In this way we can achieve offset-style printing results for our ThimmColor packaging but with lower grammages," explains Rokohl. "Also, we see this quality of result as representing an environmentally friendly alternative to using UV coating," he continues. As a virgin-fibre paper Impress is also suitable for direct contact with foodstuffs, and it meets FSC standards.

Rokohl: "This new paper will help to reinforce our position as market leaders in preprinted corrugated cardboard packaging. It captures the mood of the day. It satisfies the demand for sustainability at the same time as being a part of the move to polychromatism which has been developing strongly for years now." In marketing it is especially important to have packaging which is printed in an appealing way, as it supports brand presence and product appeal, it sets the product apart and gives it value. Clear colour coding and emotional appeal serve to facilitate the consumer's purchasing decisions and mould their preferences in highly competitive, ruthless markets, and generate sales-promoting effects. Packaging has a major influence on consumer behaviour, and so for years has undergone in-depth psychological examination in neuromarketing analyses. Its job is to set the stage: brilliantly and brightly.