Exclusive presentation of the brand Marc Jacobs

The customer Coty demanded high performance for presenting its fragrance “Daisy” by the brand Marc Jacobs. The shop window solution should combine a fancy decoration and an extraordinary shape. The creation comprises two window panels. The front panel is refined with silver foil and finished with gold print. The well known blossom-trademark acts as the main design element. The blossom shape has been cut-off and opens the view on to the perfume flacon.

Individual and exclusive solutions for designing showrooms is increasingly desired. Besides an attractive primary and secondary packaging additional advertising media are used in this area. With the scope of a holistic brand strategy, decoration material like banner, window panels, deco cubes, collapsible walls (folding screens) and posters are involved in the presentation concept of a product. It is the goal to create a world of brand and experience. The cosmetics industry steps forward within this segment by typically using such decoration in shop windows.

Flexibility and keeping of deadlines is essential, as all marketing activities are fixed to a defined date. THIMM Display as leading producer within this market segment disposes of important knowledge regarding the distribution channels within the cosmetics industry as well as broad experience in handling such orders: design, construction, production combined with print, assembling as well as sales specific distribution, all inclusive. This facilitates the coordination within the short termed time frames.

Several materials like carton, corrugated cardboard, high quality plastics as well as foils are used in the segment of decorations. Thus creates in combination with premium refinements like foil stamping, foil laminating or integrated LED-technology individual brand worlds.